ITProPortal recently featured Spiffy CEO, Scot Wingo's article "Can the on-demand economy make it out of the Trough of Disillusionment?". In the article, Scot describes the four aspects of consumer behavior driving the on-demand economy (ODE): Mobile, Social, Bifurcation, and Zero Friction.
He says, "ODE users are mobile, social, love convenience and want zero friction. They don’t want to call you three times to schedule an appointment. They don’t want 8hr arrival windows. They don’t want to DIY. Conversely if you can give them a disruptively and innovatively low or zero friction option, you will win their hearts and minds."
Scot goes on to illustrate that the ODE is currently in the "Trough of Disillusionment" on the Gartner hype cycle. "When a new technology is past that initial excitement with early adopters, but has lost a bit of its luster, that’s what Gartner calls (are you sitting down) the trough of disillusionment!" He proves the point with funding data and examples of ODE businesses that have either failed, succeeded, or are still in the process of trying to make it work.
He closes the article with his belief that, "the number one thing that many of the failed and potentially failing ODE companies suffer from is that they put the financial model in front of the consumer experience," and his advice on how the ODE can get out of the trough.
It's a terrific read. Check it out here.
At Spiffy, we always start with the consumer experience. Our goal is to deliver 5-star convenient, professional, green solutions on every service, every day. You could do-it-yourself, but wouldn't you rather us do it for you?
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All images are sourced from Creative Commons and the Spiffy Website
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