Spiffy, a pioneer in automotive technology and mobile services, today announced two leadership promotions to support the company’s continued growth and focus on dealer outcomes. Ethan Peikes has been named Director of Marketing, and Addison DeJesus-Lessing has been named Director of Client Success.
These appointments reflect Spiffy’s commitment to strengthening its go-to-market strategy, deepening client relationships, and delivering a consistently excellent experience across dealerships, OEMs, and fleet clients.
Ethan Peikes Named Director of Marketing
Ethan Peikes has been a key contributor to Spiffy’s growth initiatives and go-to-market execution, helping shape how the company communicates its value across its technology offerings. He has played an important role in elevating Spiffy’s presence in the automotive dealership community through strategic positioning, product marketing, and thought leadership.
As Director of Marketing, Peikes will lead Spiffy’s marketing organization across brand strategy, demand generation, product marketing, and communications. He will focus on expanding Spiffy’s market presence, supporting strategic client programs, and ensuring marketing efforts remain closely aligned with sales, product, and operational priorities as the company scales.
Addison DeJesus-Lessing Named Director of Client Success
Addison DeJesus-Lessing has played a central role in building trusted relationships with Spiffy’s partners and delivering measurable results across various roles. With experience leading client-facing teams and managing complex operational needs, he brings a dealer-centric approach to this expanded leadership role.
As Director of Client Success, DeJesus-Lessing will oversee client engagement strategy, onboarding and enablement, and long-term retention initiatives. He will work cross-functionally to ensure dealers and OEMs maximize the value of Spiffy’s platform while maintaining operational excellence and high service standards.
Looking Ahead
With Peikes leading Marketing and DeJesus-Lessing leading Client Success, Spiffy is well positioned to further scale its platform and services while maintaining a strong focus on growth, operational execution, and clent success.
About Spiffy
Spiffy® is the mobile operating system for automotive service execution, purpose-built to help dealerships and OEM programs deploy and scale mobile service with operational consistency and economic discipline. The platform manages the full lifecycle of mobile service—from service eligibility and intelligent scheduling logic to routing, technician workflows, quality control, payments, and performance reporting.
With more than 4 million services completed and over 11 years of real-world mobile operations experience, Spiffy enables fixed operations teams to confidently extend service beyond the bay while maintaining control, efficiency, and brand standards at scale.
Spiffy measures success by helping customers increase fixed operations capacity, improve asset utilization, drive incremental revenue and profitability, and strengthen long-term customer retention across both mobile and in-bay service channels.
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