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Spiffy featured in CIO's article "Successful CIOs focus on a zero-friction customer experience"

posted 29 August, 2017 by Jill Jardine
Spiffy News

In CIO's recent article, "Successful CIOs focus on a zero-friction customer experience", CIO dives into a consumer's expectations today. The article notes that in order to be successful, businesses should be focusing on reducing friction because "customers now expect a seamless cross-platform experience."

CIO further emphasizes this by advising, "If you are a CIO and you aren’t spending a large chunk of your time figuring out how to make a zero friction consumer experience - your competition is, and it’s a serious threat – consumer expectations have changed."

CIO then interviews Spiffy CEO, Scot Wingo, who has been a thought leader in ecommerce as well as the on-demand service world. Wingo built Spiffy around a zero-friction experience, and attributes the influx of on-demand company failures to "putting financial decisions in front of customer experience."

After mentioning that the on-demand economy has the ability to become even bigger than e-commerce, Wingo shares some of his knowledge on the subject. He cites there are four consumer behaviors that drive rapid adoption and determine a company's success. Click below to learn more.

Click here for the full article 

Posted in Spiffy News

Written by Jill Jardine

Official Spiffy snack tester. Fond of overusing jokes and underusing shoes. Favorite part about Spiffy: the need to clarify between sarcasm & enthusiasm in meetings.