Spiffy, a pioneer in automotive technology and mobile services, is proud to announce the appointment of David Mondragon as an independent board director. David brings 30+ years of leadership at Ford Motor Company, including roles as President and CEO of Ford Canada and Executive Director of U.S. Sales and Marketing. With deep OEM expertise across North America and a strong record of board leadership, David will help accelerate Digital Servicing™—our vertically integrated, full-stack mobile service platform for dealerships.
During his tenure at Ford, David led major growth initiatives and operational improvements in key markets—including guiding Ford of Canada to become the top-selling automaker in the country for the first time in over 50 years. His background spans marketing, sales, finance, and product development—making him a high-impact addition as we continue to scale Digital Servicing across the industry.
“Over the past decade, we've built Spiffy into the industry's first fully integrated platform for mobile services—combining software, digitally-enabled van technology, supporting devices, and training into one solution,” said Karl Murphy, CEO of Spiffy. “We brought David onto the board for his deep OEM and dealer experience—and because he shares our belief that this model is the future of mobile operations at dealerships. His insight will be key as we continue helping dealers grow through smarter, more profitable operations.”
David echoed this excitement:
“I believe in Spiffy’s vision for the future of automotive service, and I’m excited to join the company at this pivotal stage. Dealers need a better model to meet rising customer expectations and grow fixed ops—and Spiffy has built it.”
He added: "Digital Servicing is exactly what the industry needs: a complete, integrated solution that delivers convenience, efficiency, and profitability. I look forward to helping scale this vision and make Digital Servicing the standard for dealerships nationwide."
David’s appointment marks a defining moment in our mission to transform fixed operations. With his strategic guidance, we’re positioned stronger than ever to empower dealerships to meet rising consumer expectations, improve service department retention, and drive more efficient, profitable operations.
Learn more about our Digital Servicing platform here: www.getspiffy.com/digital-servicing.
Posted in News, Digital Servicing
