Starbucks, Uber, Nike, Apple: besides setting the industry standard in all of their realms, all of these companies have an important feature in common -- an iconic logo that sums up the personality of the brand in one crisp, recognizable image. With fierce competition in almost every market, finding a distinctive branding and logo that will carry your company as it evolves is no easy task.
For Spiffy, we wanted to convey both our commitment to quality, customer service, and eco-friendliness with every interaction our customers have with our brand. As a leading provider of on-demand car care services, we really wanted something snappy and memorable that would make people smile. With this in mind, we choose Spiffy the penguin to represent us.
“It’s practically impossible to look at a penguin and feel angry”- Joel Moore
Everyone knows penguins are one of nature’s most adorable animals (up there with sloths, otters, and pygmy marmosets) and despite being flightless, they more than make up for it with their fishing prowess agility in the water. Clever and adaptable by nature, their unique colorings make them distinctly dapper and almost reminiscent of a tuxedoed butler or concierge. Penguins are naturally social, curious, and intelligent. They care deeply for their young and form tight bonds in their communities. Much like Spiffy’s customers, each penguin is unique. They even have their own voices that can be recognized by others in their flock without even seeing one another.
Much like the adorable and majestic penguin, Spiffy is all about being on-the-move and getting things done. We are always innovating and as a technology-driven, app-based company, our MO is the convenience. Which is why we allow you to schedule, track, and pay for a number of high-quality car cleaning and auto maintenance services with the tap of a screen.
We love our Penguin-centric brand so much (as do our customers) that we even sponsor our own penguin, appropriately named Spiffy. Not only is Spiffy our beloved brand mascot, he also represents our love of planet earth and our passion for protecting nature and wildlife, helping to raise awareness of this incredible species that so desperately needs our protection.
The Spiffy penguin is an integral part of our brand identity that makes Spiffy customers of all ages smile. With every customer’s first service, they will receive a Spiffy keychain penguin.
Want to experience the Spiffy difference yourself? Book your first service below and enjoy $20 off.
Posted in Lifestyle
