The COVID-19 pandemic has greatly accelerated a number of macro trends across all aspects of our lives, from working to vacationing and much more. Perhaps none of these trends has seen more rapid adoption than remote work becoming a viable long-term corporate model.
While offices will undoubtedly continue to be the focal point of our working lives in the post-COVID world, many companies have found that workers can match or even exceed productivity working remotely, presenting real questions about the logic of paying expensive office space rents.
This trend has led to another: the rapid growth of second- and third-tier metropolitan statistical areas, or MSAs. As more jobs go remote, many people are fleeing the once vital commercial hubs of New York City or San Francisco in favor of Utah, Colorado, Florida, and other traditionally less densely populated states. This exodus is driven both by lifestyle preference and the opportunity to capitalize on cheaper living. As this trend evolves, we will see a more equitable distribution of our population across the country. Previously suburban areas will become more urbanized, while once-rural areas will become major suburbs.
For Spiffy, that means we will continue to identify new markets with great potential for an entrepreneur to open a Spiffy franchise. We believe this data helps find the next great cities primed for a premium mobile car care service that only Spiffy can deliver.
Here are a few key markets to keep an eye on, based on the population growth they’ve seen over the past 11 years (2010 to 2021):
| Provo-Orem, UT | 27.9% |
| Boise City, ID | 25.7% |
| Cape Coral-Fort Myers, FL | 25.7% |
| Lakeland-Winter Haven, FL | 22.7% |
| Naples-Immokalee, FL | 22.5% |
| Fort Collins, CO | 21.9% |
| North Port-Sarasota, FL | 21.8% |
| Port St. Lucie, FL | 16.7% |
| Deltona-Daytona Beach, FL | 15.0% |
| Pensacola-Ferry Pass-Brent, FL | 14.4% |
| Ocala, FL | 12.4% |
Not only are we seeing skyrocketing populations in these markets, but income growth as well. This is a vital metric to track for the prospects of a convenience-oriented business. These markets are going to see an explosion of new residents that want to live the ‘convenience lifestyle’.
This is just a sample of many markets that we expect will become prime targets for Spiffy Franchises over the next few months and years. If you’re excited about the opportunity in your market or know someone who might be, click here to learn more!
Posted in Franchising
