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Is a Ceramic Coating Worth the Money?

posted 20 February, 2020 by Jackson Balling
Education, Services
 
We often get asked on social media about our various mobile car wash and detail services. Recently, we had a customer reach out for more information about our ceramic coating service, powered by Simoniz® Diamond Plate®, and what makes it worth a hefty price tag. Despite being around for ten years, the ceramic coating is relatively unknown outside of professional detailers and hobbyists.

Currently, it’s our most advanced detail service for customers across the country. But what makes it so valuable for your car’s paint?
 

What is a ceramic coating, and what does it do?

A ceramic coating is a liquid polymer that bonds to a vehicle’s paint at a molecular level. By doing so, it adds an additional layer on top of your car’s clear coat for extra paint protection. This works to protect your paint from various sources of damage, including dirt, harsh weather conditions, insect acid, UV rays, and acid rain. Ceramic coatings also increase paint gloss and typically last at least two years, if not longer.
 

Why does my car need a ceramic coating?

Whether you own or lease your car, protecting the quality of its paint plays a significant role in maintaining its trade-in value. The immediate appeal of a ceramic coating is that it doesn’t waste time defending your investment. Your car’s paint looks as glossy as its first day off the lot. Water and dirt repel off your clear coat with ease. Most importantly, it acts as a shield from damage that goes unseen until it’s too late: UV oxidation, chemical etching, and light scratches.
 

Could I apply a ceramic coating myself?

Of course, you can. There are plenty of DIY kits on the market that range from $50 to $150. But doing it yourself comes with the risk of missing out on comprehensive protection.
 
Ceramic coatings demand a spotless paint surface. All surface contaminants, such as dirt, bugs, or tar, need to be removed. Any additional imperfections require claying and buffing, as needed. Once the paint is prepared, it needs to remain untouched. This makes applying the coating anywhere outside of a clean indoor space nearly impossible.
 

Do I still need to wash or wax my car if it has a ceramic coating?

Regardless of your commute, your car is going to get dirty after enough use. Despite offering extra protection, a ceramic coating doesn’t eliminate the need for a car wash or detail. While water and dirt won’t cling to your car’s paint as much, you’ll still want to keep a routine schedule for cleaning or waxing.
 
However, a ceramic coating does come with the benefit of making cleaning and waxing easier. Rather than getting a wax every three months or so, you could choose to wait an extra month or two before booking a service.
 
Porche-diamond-plate-otimized
 

Is it worth getting a ceramic coating?

Ultimately, the answer to this varies depending on the type of car owner you are. If you’re a college student or recent graduate with a used car for commuting, then this is not a pressing need. But if you’ve bought your car new, or are leasing with the intent to purchase, then it’s worth at least considering.
 
If you’re on the fence, then let’s do some math.
 
Our ceramic coating service, which includes an exterior paint restoration, starts at $599. It also comes with a two-year warranty. Assuming that the ceramic coating lasts exactly two years and not a day longer, then the investment cost would come to about 82 cents per day ($599 / 730 days = $0.82/day). Taking good care of your car’s paint can keep the ceramic coating working longer than the warranty period, which lowers your daily investment cost even further.
 
Ensuring the best for your car's paint quality can work wonders for its trade-in value, as the difference between "Excellent" and "Poor" condition can typically range from hundreds to thousands of dollars in added value.
 

How do I get a ceramic coating for my car?

If you’re looking to get a ceramic coating applied to your clear coat, then our Spiffy technicians are eager to serve! Once you book an appointment via our app or website, we’ll reach out as soon as possible to confirm the date and time. When it’s your service date, we’ll bring your vehicle to one of our Spiffy Detail Centers. We conduct every ceramic coating indoors to ensure complete cleanliness and successful application before bringing your vehicle back.
 
Are you interested in booking your ceramic coating service? There’s no better time than the present to offer your car the ultimate paint protection. If it's your first Spiffy service, then don't forget to take $20 off just for giving us a try!
 
Save $20 Spiffy

Posted in Education, Services

Written by Jackson Balling

Jackson is our Content Marketing Manager, bringing over five years of professional experience in creative copywriting, audio production, and video editing to the Spiffy Marketing team.
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